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Ford’s Fathom EV pickup spotted again ahead of its upcoming debut

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Ford’s Fathom EV pickup spotted again ahead of its upcoming debut

Ford’s next electric pickup will start at around $30,000 when it goes on sale in early 2027. As its official debut draws closer, a disguised Fathom prototype popped up outside of Ford’s World Headquarters.

Although we haven’t seen it in full yet, Ford’s Fathom is already making a name for itself. As the first model based on its new Universal Electric Vehicle (UEV) platform, Ford promises the Fathom will be a step change from its previous-generation EVs.

Ford will open preorders for the Fathom in early 2027 with a starting MSRP of $28,350 for the standard-range version. With the $1,595 delivery fee, prices still start at under $30,000.

While that’s about half the cost of the F-150 Lightning, Ford’s first electric truck, the company says the price is the least interesting part.

We got our first look at the Fathom in June after a prototype was captured driving around in Long Beach.

Last month, CEO Jim Farley revealed several images of camouflaged prototypes on the streets of Las Vegas in what appeared to be a photo shoot.

The latest image comes from Emily Gabler, Ford’s tech communication leader. Gabler posted an image of a covered Fathom outside of Ford’s World Headquarters in Dearborn, Michigan.

As we’ve seen in other images, the Fathom features a decent-sized sensor smack in the center up front to support driver-assist features.

Ford said the Fathom will be the first vehicle with Apple Maps directly integrated into the navigation system. All models will be BlueCruise-capable for hands-free driving.


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