In the ongoing affordability crisis gripping America, the price of a new car is out of reach for millions of interested shoppers. That's why Ford hopes the new Fathom electric truck will help solve our economic woes when it debuts sometime next year.

The automaker continues to tout the model’s affordable starting price at just under $30,000, including destinatio. But even the top of the Fathom range won’t be outrageously expensive.

Andrew Frick, Ford’s head of Ford Blue and Model E, told the Detroit Free Press that the Fathom lineup will reach into "the high $30,000 range" and include "a couple different offerings within that." He didn’t provide any specifics, but the executive is optimistic the Fathom’s starting price is at the "heart of the market."

Frick told the publication that Ford expects the truck will "attract new and used EV buyers" and pure gas and hybrid buyers, pointing to the lower ownership costs.

Ford CEO Jim Farley has been blunt about the challenges the automaker faces bringing a revolutionary vehicle like the Fathom, and its all-new architecture and production process, to market. In early October, FoMoCo’s boss said the truck would require “a heck of an effort to launch this at scale, at cost, on time.”

Those concerns remain, but Ford wants a smooth launch for its most important vehicle in a generation.

According to the Freep’s report, the automaker is working to secure a supplier base that can provide quality parts at volume.

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