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Ferrari’s controversial Luce EV is sold out for 2027

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Ferrari’s controversial Luce EV is sold out for 2027

The Luce, Ferrari’s first electric car and one of its most polarizing models, isn’t just selling. It’s selling out.

The five-seater EV designed by Jony Ive, Apple’s longtime design chief, was mocked and widely panned when it debuted in May, sending Ferrari’s stock price lower. But all that criticism hasn’t dampened demand, according to CEO Benedetto Vigna.

The 2027 production run of the Luce, which starts at about $615,000, is “fully allocated,” Vigna said Tuesday during the company’s third-quarter earnings call, meaning every car Ferrari plans to build next year already has a buyer. “If someone comes, he has to wait one year to get the cars,” Vigna added. The first deliveries of the Luce are expected to begin in the fourth quarter.

Just how many Luce cars that represents is unclear. Ferrari has never publicly disclosed how many Luce vehicles it plans to produce. Financial Times reported earlier this year, citing unnamed sources, that Ferrari planned to sell just under 500 units this year. The company’s longer-term target is to sell 2,500 units by 2030, or about 600 a year, according to Financial Times.

Speculation on who these buyers are — ahem, the founders of multibillion-dollar AI labs, perhaps? — will have to remain just that until Luces are spotted in the wild. ” He later added that there is no specific pattern or demographic of Luce buyers.



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