CONNECT WITH US
EV & Mobility

EV & Mobility

Electric scooters shift gears, chase the family buyer

ET Auto – Electric Mobility logo

Published on

Add as a preferred source on Google
Electric scooters shift gears, chase the family buyer

Electric motorcycle maker Ultraviolette is also looking to enter the mass-market scooter segment.

Other manufacturers, including TVS Motor, Bajaj Auto, Hero MotoCorp and Simple Energy, are also expanding their portfolios to attract households that have traditionally bought petrol scooters.

India’s electric two-wheeler companies are moving away from focusing mainly on high-performance products and are increasingly targeting ordinary consumers by making practical, mass-market electric scooters . The shift in focus to ordinary buyers is prompting companies to rethink scooter design, including seating, storage, ease of handling and charging. Both new-age companies and legacy manufacturers expect mass-market buyers to drive the next phase of growth for electric two-wheelers . Advt

Ather Energy ’s Rizta, launched in April 2024 as its first family-oriented electric scooter , crossed 300,000 units in cumulative sales in FY26 and accounted for 76 per cent of the company’s sales volume. Other manufacturers, including TVS Motor, Bajaj Auto, Hero MotoCorp and Simple Energy, are also expanding their portfolios to attract households that have traditionally bought petrol scooters. The opportunity lies in converting this cohort to electric models by offering products suited for everyday family use, industry insiders said. Electric motorcycle maker Ultraviolette is also looking to enter the mass-market scooter segment.

On Ather’s product Rizta, cofounder and chief executive Tarun Mehta told ET, “Rizta was born because people needed more space than a 450 (its other product), and that’s how the family scooter came into being. ” The company’s new product, Konarc, priced at around ₹1 lakh, is aimed at a buyer base.


Source link
Related Topics:EV & Mobility

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.