Zoom has updated its Zoom Up Partner Program and related partner tools as part of its channel-first strategy.

The update includes a revised incentive model, new specialisations, broader self-service options and a stronger emphasis on AI-related offerings for partners. Zoom also outlined changes to how performance and participation are measured across the programme.

Under the revised structure, Zoom is replacing its Legacy Points Bonus with a Net MRR Growth metric. Partners will earn one point for every USD $1,000 in monthly recurring revenue growth during the assessment period, while new customer MRR will continue to be counted separately.

For participation, Zoom is replacing Asset Shares and Campaign Leads with a flat five-point credit for each customer-facing activity, including events. Partners may also qualify for points from AWS Marketplace deals and quarterly marketing campaigns.

Zoom has also outlined changes linked to contract length. It plans to introduce SPIFFs and rebates that scale with the duration of customer commitments, while giving partners more visibility into the reward structure.

Another change affects not-for-resale product access. Partners will be able to view NFR product allocations and availability by partner level, and Zoom intends to make requests for additional NFR licences self-service through the Partner Portal.

Beyond the incentives model, Zoom is preparing two additions aimed at specific partner groups. One is a Business Process Outsourcing Program, which will give eligible outsourcing providers access to Zoom Contact Centre on usage-based terms.

The other is a Managed Service Provider specialisation, which will recognise partners that deliver managed services.

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