Zoom has appointed Andrew Hindmarch as Head of Channel for Asia Pacific, expanding its regional leadership for the partner business.

Based in Singapore, Hindmarch will oversee channel strategy across Asia Pacific and work with distributors, resellers, systems integrators and service providers. He will report to Carlos Quaderi, Head of APAC at Zoom.

The appointment comes as technology suppliers seek to deepen partner relationships across the region, particularly as customers explore broader use of artificial intelligence in workplace software and customer engagement tools.

Hindmarch will focus on extending market reach and supporting growth across products including Zoom Workplace, Zoom CX, Zoom Phone and Zoom Events. He will also work to strengthen partner expertise and create new business opportunities across Zoom's regional network.

He joins from NiCE, where he led the channel business for the customer experience division across Asia Pacific and the Middle East as Vice President, Partner and Alliances. Earlier, he held senior commercial and channel roles at Avaya, Hewlett Packard Enterprise and 3Com.

Hindmarch has more than 20 years of experience in enterprise technology and customer experience, much of it focused on building channel businesses in Asia Pacific.

"Customers across APAC are looking at how AI can deliver value across more of their business, from how employees work to how they serve customers. Hindmarch brings deep CX expertise and a strong track record of building channel businesses across diverse markets. As demand for Zoom CX and our broader portfolio continues to grow, his experience will be invaluable in helping partners capture new growth opportunities, deliver greater value for customers, and help more organisations turn conversations and insights into action," said Carlos Quaderi, Head of APAC at Zoom.

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