The brand joins WSG’s growing portfolio, with plans for international expansion and category diversification.

WSG Brands said Thursday it has acquired Sanctuary, the Los Angeles-based contemporary women’s lifestyle brand.

News that WSG secured the opportunity to acquire Sanctuary was first reported by WWD last March, when WSG was said to be in the process of lining up the money. Sanctuary is profitable within the contemporary women’s market with approximately $85 million in sales.

Founded in L.A. in 1997 by husband-and-wife team Ken and Debra Polanco, Sanctuary has an established wholesale business, growing direct-to-consumer presence and long-standing relationships with leading retail partners.

The acquisition adds Sanctuary to WSG’s growing roster of brands which include Von Dutch, Nasty Gal and Allbirds.

“Over nearly 30 years, Sanctuary has grown from an idea into a brand and community that means so much to us. We’re incredibly proud what we’ve built, our team, our long-standing retail partnerships and, most importantly, the women who have made Sanctuary part of their lives,” said Debra and Ken Polanco, cofounders, in a statement. “This partnership gives Sanctuary the opportunity to build on that foundation with greater resources, global reach and new avenues for growth, while staying true to the point of view and product philosophy that have defined the brand from the beginning. We’re excited to remain actively involved as Sanctuary enters this next chapter and to see the brand reach more women around the world.”

Priority regions for expansion include the United Kingdom, Europe, GCC/Middle East and Asia, with a combination of strategic licensing, distribution, retail, digital commerce and local market partnerships tailored to each territory.

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