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Why Instacart is focused on reducing item markups to grow its delivery platform

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Why Instacart is focused on reducing item markups to grow its delivery platform

Instacart is focused on value and affordability to unlock its next phase of growth. 

Speaking at the Groceryshop conference in Las Vegas this week, CEO Chris Rogers laid out Instacart’s strategy to break down the cost barriers holding consumers back from purchasing weekly grocery hauls online. In working more closely with retailers on strategy, Instacart wants to shed its reputation as just a delivery app and position itself more as a full-stack operating system for grocery.

Essentially, Instacart’s pitch is that retailers can take the money they save by using Instacart and “invest it in things like [on-shelf] affordability, their loyalty programs or consumer marketing,” Rogers said.

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