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Which categories should be called ‘wellness’ today? A special Modern Retail crossover episode

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Which categories should be called ‘wellness’ today? A special Modern Retail crossover episode

As the wellness category swells in size, many insiders are wondering the same question: What should be called ‘wellness’ in 2026? 

In today’s special crossover episode with Glossy’s sister publication Modern Retail, West Coast correspondent Lexy Lebsack joins Modern Retail senior reporter Gabi Barkho and Rachel Hirsch, founder and managing partner at Wellness Growth Ventures, to discuss the products and categories that should, and shouldn’t, be considered wellness in 2026. 

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