WGSN’s fall/winter 2028-29 color forecast asks brands to plan beyond a single season.
The trend forecaster and color system provider Coloro have selected Bloodstone, Liminal Yellow, Elemental Verdigris, Healing Turmeric and Smoky Amethyst as their five key colors for the period. Intended to inform fashion, beauty, interiors and other consumer industries, the palette emphasizes shades that can change character through different combinations and materials.
WGSN expects consumers heading into 2029 to evaluate purchases on longevity, sincerity and what it calls “emotional ROI.” Its advice to brands is to balance dependable colors with unexpected pairings, giving texture and material choice a larger role in product development.
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“Duality, versatility and trans-seasonality lead the colors, allowing them to adapt across contrasting pairings to take on shifting personalities,” said Gemma Riberti, WGSN’s director of Color, Material and Finish (CMF) in a statement.
Longevity is also part of the company’s broader forecasting process. WGSN divides its palettes into seasonal, annual and long-term colors and says it carries more than 40 percent of colors forward each season.
Bloodstone is a deep iron-oxide red that WGSN expects brands to keep using through 2029. Russet, from its fall/winter 2027-28 forecast, and Radiant Earth , its 2028 Color of the Year, helped set the direction. For the new shade, the report recommends brushed wool and plush velvet, along with dusty finishes or polished metals.
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