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Wellness Briefing: Fiber brand BelliWelli’s Walmart playbook includes celeb cameos, giveaways and fashion partnerships

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Wellness Briefing: Fiber brand BelliWelli’s Walmart playbook includes celeb cameos, giveaways and fashion partnerships

For the Wellness Briefing, Glossy interviews BelliWelli CEO and co-founder Katie Wilson about the brand’s Walmart playbook, which includes celeb cameos, giveaways, endcap marketing and fashion partnerships. Additionally, Oura delays its IPO, Function hires its first CMO, and Europe-based biohacking chain The Longevity Suite hits the high seas.

BelliWelli is using a media company playbook to supercharge fiber sales at Walmart 

In a lot of ways, 6-year-old supplement maker BelliWelli operates more like a media company than a fiber brand. 

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