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Victoria’s Secret to leverage fashion show to promote beauty expansion and first-ever skin-care partnership

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Victoria’s Secret to leverage fashion show to promote beauty expansion and first-ever skin-care partnership

The annual Victoria’s Secret Fashion Show is back on Sunday with 22 runway models, four celebrity musical acts and an entirely new approach to its beauty offering. 

“We have this unbelievable cultural event, really the biggest show on earth, all about fantasy and glamour and aspiration, but we didn’t have anything to give her in beauty,” Amy Kocourek, president of Victoria’s Secret & PINK beauty, told Glossy. 

Kocourek joined Victoria’s Secret in March of last year after three years as chief merchandising officer at Kendra Scott. Her CV also includes EVP at Kohl’s, 12 years at Gap, and executive roles across brands like Hot Topic and American Eagle. 

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