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Varun Dhawan invests in Better Nutrition, joins as brand ambassador

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Varun Dhawan invests in Better Nutrition, joins as brand ambassador

The company works with biofortified seeds and soil science, and uses farm-level testing and X-ray fluorescence (XRF) technology to measure nutrient levels in crops. It then processes the crops into everyday food products including flour, rice and pulses.

Actor Varun Dhawan has invested in biofortified staples brand Better Nutrition and joined the company as a brand ambassador. The association follows his earlier engagement with the company through his own farm, which is now being developed as a biofortified farm. Better Nutrition offers biofortified staples including atta, dal, rice and millets, with products containing up to twice the levels of iron, zinc and other micronutrients, according to the company. Its products are available across quick-commerce platforms and its direct-to-consumer website. The company works with biofortified seeds and soil science, and uses farm-level testing and X-ray fluorescence (XRF) technology to measure nutrient levels in crops. It then processes the crops into everyday food products including flour, rice and pulses. Advt

Better Nutrition was founded by Prateek Rastogi and Aishwarya Bhatnagar and operates a seed-to-shelf model spanning seeds, farming, testing, crop validation, processing and consumer products. The company has also opened applications for its Biofortified Farm programme following enquiries from farm owners interested in adopting the model.

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