TiVo Ads said its TiVo One advertising platform has surpassed 6.3 million monthly active users worldwide. Advertising and related revenue rose 54% year on year in the second quarter.
The total, recorded in June, was up 70% from a year earlier. TiVo Ads also reported a 310% increase in annual ad impressions, a 90% rise in home screen advertising engagement and a 320% jump in monthly viewership of free ad-supported streaming television content on TiVo Channels.
The figures point to rising activity in the company's connected TV advertising business as advertisers seek clearer evidence that campaigns are driving viewership, engagement and app use. TiVo Ads said one campaign for a global streaming platform led to a 70% increase in monthly app launches from the previous month.
The company attributed part of the growth to wider use of its home page advertising products, which place marketing messages where viewers begin browsing for content. It also expanded its advertising distribution through reseller partnerships in North America and Europe.
Alongside the revenue and audience update, TiVo Ads said it had expanded its audience intelligence offering in the United States and the United Kingdom. The changes include enhanced automatic content recognition data combined with clickstream insights, used for campaign planning, audience segmentation, attribution and measurement.
The move reflects a broader industry push to give advertisers more detailed information on viewer behaviour across connected TV environments. Media buyers have been under pressure to show clearer returns on spending as streaming platforms and device operators compete for a larger share of television advertising budgets.
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