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‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past

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‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past

As an 87-year-old brand, Revlon needed to do more than just reintroduce itself to a new generation of beauty consumers. 

“We needed to reintroduce ourselves to not just a next generation of consumers, but we had to reintroduce ourselves to our existing consumers. We had been quiet,” said Dana Medema, Revlon’s president of North America, while speaking at the 2026 Advertising Week conference. 

To do so, Revlon looked to fresh talent. In April, Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign. The work is an update of a previous Revlon campaign from the 1980s and ‘90s that featured major names of the day like supermodel Cindy Crawford and Oprah. 

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