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Temu Joins Philippine Anti-Counterfeiting Pact Across 90 Markets

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Temu Joins Philippine Anti-Counterfeiting Pact Across 90 Markets

Chinese e-commerce platform Temu has agreed to cooperate with the Philippine government to eliminate counterfeit goods from online marketplaces, signing a memorandum of understanding with the Intellectual Property Office of the Philippines (IPOPHL).

The voluntary agreement creates a direct mechanism for intellectual property rights holders to report potentially infringing listings and coordinate removals with participating operators.

Temu, which operates in more than 90 markets globally after entering the Philippines in 2023, joins regional competitors Lazada, Shopee, Zalora and TikTok Shop under the IPOPHL framework following preliminary talks in June.

Under the voluntary framework, rights holders submit suspected knockoffs directly to participating operators. Temu will then coordinate with the regulator and brand owners to verify complaints and take down listings.

The company enters an arrangement that already binds Lazada, Shopee, Zalora and TikTok Shop. Together, those platforms account for the vast majority of cross-border consumer marketplace volume in the Philippines.

“E-commerce platforms are a significant driver of consumer activity in the Philippines, making them important partners in protecting buyers and legitimate businesses from counterfeit goods,” IPOPHL Deputy Director General Nathaniel Arevalo said.

Temu built out internal intellectual property controls ahead of the Manila agreement. The platform set up an IP Protection Portal in 2023 and rolled out its Brand Guardian Initiative in 2024, logging regular communication with more than 3,000 rights holders.

Its backend screening database tracks more than 15,000 brands. That system uses 47 million reference images and 9.5 million keywords to catch infringements before or after products go live.



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