Telfar Clemens returned to the runway with a large fashion event in Brooklyn featuring his spring 2027 collection and simultaneous publicly announced livestream viewing in Paris.

When is a fashion show not a fashion show? When the action is taking place elsewhere.

On Tuesday, guests gathered at a small theater in Paris expecting to see Telfar Clemens’ first show at Paris Fashion Week in seven years. But when the lights went down, it became clear the collection was actually bowing in New York, with a runway event broadcast via livestream.

Across the ocean at One Hanson Place in downtown Brooklyn, Clemens simultaneously staged a fun fashion event made up of multiple activations. The first was the introduction of the designer’s Bag Redemption program, where customers can exchange their existing Telfar bags, no matter how old or worn, and redeem them toward a new one or wardrobe piece.

His show venue also served as the location of the brand’s largest sample sale, held in the middle of One Hanson Place and surrounded by runway aisles on each side, with more than 30,000 garments and bags at prices up to 90 percent off. The sale opened to the public immediately after the virtual Paris slash physical New York runway show, with hundreds of customers wrapped down and around the block and runs through Sunday.

“So, you know the first two letters of sample sale are S and S, but at Telfar, we’re always ahead so right now you’re getting Telfar SS27,” a voice boomed on the mic before the New York designer’s runway show kicked off.

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