TD Synnex, one of the world’s largest technology distributors, announced that it signed a definitive agreement to acquire Clearwater, Florida-based BlueStar.
BlueStar is a specialty distributor of barcode scanners, point-of-sale systems, RFID, robotics and other business technology. The deal, which still needs regulatory approval, gives TD Synnex deeper domain knowledge in a niche corner of IT distribution. Both companies say they will keep operating independently until it closes.
“BlueStar has built an outstanding reputation through specialization, technical expertise and an unwavering commitment to its partners,” said Reyna Thompson, president of North America for TD Synnex, in a release announcing the deal. “We’re excited about the opportunity to combine BlueStar’s expertise in AIDC, operational technology, mobility, RFID, point-of-sale and related technologies with the global resources, investments and reach of TD Synnex.”
In addition, TD Synnex lauded the new expertise that BlueStar will infuse into the combined company.
“In addition to BlueStar’s portfolio, the specialized knowledge and expertise within its team are central to the differentiated support and services it provides,” said Miriam Murphy, president of EMEA for TD Synnex. “Combined with the global capabilities of TD Synnex, those strengths have the potential to enhance opportunities for customers and vendors of both companies.”
Industry observers assessed that the deal could be a mixed bag for the smaller vendors and resellers that relied on BlueStar.
Mike Danford, a branding and marketing expert and owner and chief revenue officer of marketing agency Adverio, called the deal a specialty shelf getting absorbed into a general store.
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