Target started a major holiday season push on Monday with its new interactive Holiday Kids Catalog, presenting toys in colorful, interactive contexts. The retailer positioned the release as a discovery tool including video content, wish lists and a feature that converts handwritten wish lists into digital shopping lists.
The catalog is available on Target.com and in the retailer’s app. It features nearly 500 toys, games and gifts. However, it is distinct from Target’s separate, curated toy list.
Target is No. 5 in Digital Commerce 360’s Top 1000 Database, which ranks North America’s largest online retailers by annual ecommerce sales.
Target is also No. 54 in Digital Commerce 360’s AI Commerce Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.
The catalog is designed to function like a shoppable content platform rather than a product grid, according to Target. Shoppers can watch toy demonstrations and video reviews and add items directly to a cart or save them to a wish list. Wish lists can be shared with family members and gift-givers.
In addition, Target implemented a list scanner feature, which allows shoppers who receive or create a handwritten wish list from the printed catalog to scan it in the Target app and convert it into a digital list. Each page of the physical catalog also carries a unique QR code that links directly to the corresponding page in the digital version.
“This year’s digital experience helps families discover toys together, create and share wish lists and find gifts they’ll be excited about all season long,” said Cassandra Jones, senior vice president, Fun101, Target.
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