CONNECT WITH US
eCommerce

eCommerce

SZA Stars in New Vans Campaign Ahead of Her First Collection Launch

WWD logo

Published on

Add as a preferred source on Google
SZA Stars in New Vans Campaign Ahead of Her First Collection Launch

The campaign also stars Zion Wright, Caylee Blosenski, Isabella Carr and SZA's niece Savannah Rowe.

Following a preview of the new collection during New York Fashion Week in September, the VF Corp.-owned footwear brand unveiled a new campaign featuring the “Kill Bill” singer wearing the new styles from the first drop of her new collaborative collection set to launch next week.

Captured by photographer India Sleem against California’s natural landscape, the campaign also features appearances by Vans Skate Team rider Zion Wright alongside models Caylee Blosenski and Isabella Carr, and SZA’s niece Savannah Rowe.

At the center of the first drop is the Vansza Knu Skool Mule transforms one of SZA’s favorite Vans styles through an easy-on mule construction, while the Vansza Authentic Kickdown sneaker combines custom artwork by Sage Adams, distressed canvas and a collapsible heel for easy on-and-off wear.

The collapsible heel design approach was born from SZA’s lifelong habit of stepping on the backs of her shoes and transforming that behavior into a functional feature.

“I love a mule and I love a slide-on,” SZA said in a statement. “So I needed everything to be slide-on-able. My mom has been telling me, ‘Please stop stepping on the back of your shoes’ my whole life. She hates it. So I put the design aspect in my shoes. I created a step-down shoe, and then I took the whole back off the Knu Skool because, why not? Less effort. More fun. More accessibility. More comfort. More color.”



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.