CONNECT WITH US
eCommerce

eCommerce

The holiday playbook: How brands are navigating launches, stock and promotions

Glossy logo

Published on

Add as a preferred source on Google
The holiday playbook: How brands are navigating launches, stock and promotions

Welcome to Glossy’s Holiday Countdown, a bi-weekly guide to the new and noteworthy strategies brands and retailers are employing to capitalize on holiday spending.

There are fewer than 80 days until the end of 2026. That means just a few weeks until many consumer brands expect their biggest sales period of the year: the holiday shopping season. 

“Usually over the last couple of years, Q4 was a really big chunk, maybe even over 50% [of annual sales],” said Jamie Litvack, president of Bagatelle International, parent company of Avec Les Filles. The brand, known for its outerwear, expanded this year to handbags priced at $198-$298. Two of those bags sold out at launch, which makes getting them restocked before the holiday season all the more crucial. 

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.