StarHub agreed to acquire the mobile business of MyRepublic on Oct 8, taking full ownership of the virtual operator across Singapore.

The transaction gives the carrier complete control of MyRepublic’s subscriber base after buying its broadband operations in August 2026.

Under the agreement, MyRepublic Mobile will continue operating as a standalone consumer brand without job cuts. Its 4G customer base, which previously ran on M1’s infrastructure, is transferring to StarHub’s network. Existing subscribers will stay on their current tariffs and contracts without service interruption.

Buying the mobile arm resolves the split ownership created when StarHub took over MyRepublic’s fixed-line broadband unit two months earlier. The carrier is absorbing traffic onto its proprietary radio access network, cutting external wholesale wholesale fees and consolidating customer accounts under one roof.

For consumer retail, the multi-brand strategy keeps budget-conscious shoppers from defecting to rivals. StarHub runs its primary postpaid brand alongside lower-cost alternatives, including its digital budget service eight, which took over subscribers from MVNO redOne earlier this year.

Singapore’s mobile market remains one of the most price-competitive in Southeast Asia, squeezing operating margins across all network operators. StarHub reported a 10.5 percent drop in mobile service revenue to $245.3 million for the first half ended June 30, down from $274.1 million a year earlier.

Profitability took a sharper hit. 9 million, based on calculations by CGS International analyst Prem Jearajasingam. 1 percent dip in Singapore first-quarter operating revenue to $901 million, pointing to heavy discounting across mobile plans.

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