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Spectrum Brands Makes US$866 Million Bid for Helen of Troy

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Spectrum Brands Makes US$866 Million Bid for Helen of Troy

THE WHAT? Spectrum Brands has made an unsolicited US$866 million all-cash offer to acquire Helen of Troy, the consumer products group behind Revlon hair tools, OXO and Hydro Flask, although the proposal has been rejected by Helen of Troy’s board.

THE DETAILS Spectrum Brands’ home and personal care business, Empower Brands Holdings, submitted a non-binding offer of US of US$37 per share, representing a nearly 30 percent premium to Helen of Troy’s share price at the time.The proposal followed an earlier US$34-per-share offer in August, which was also rejected. Helen of Troy’s board unanimously dismissed the latest bid, arguing that it substantially undervalued the company and its long-term growth prospects. Empower Brands, which is co-owned by Oaktree Capital Management, has publicly urged shareholders to support negotiations. Spectrum Brands maintains that combining the businesses, which include Remington and Revlon hair styling appliances, would create greater scale and strengthen negotiating power with major retailers. Helen of Troy reported annual revenue of US$1.79 billion and is pursuing its own strategy focused on brand investment and international expansion.

THE WHY? The proposed acquisition highlights increasing consolidation pressure across the global personal care appliances market, where scale, retail distribution and brand portfolio strength are becoming critical competitive advantages. Combining Spectrum’s Remington business with Helen of Troy’s Revlon hair tools operations could strengthen the group’s position in hair styling appliances, create operational efficiencies and increase its negotiating power with international retailers.



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