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Snacking brand Troovy raises fresh funding of Rs 100 crore

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Snacking brand Troovy raises fresh funding of Rs 100 crore

Clean-label snacking brand Troovy has raised Rs 100 crore in a funding round led by Fireside Ventures and Sharrp Ventures, more than double the Rs 45.8 crore it secured in January. Founded in 2021, the company plans to use the fresh capital to expand research and development, manufacturing capacity and distribution across quick-commerce and offline channels. The fundraise comes amid growing demand for healthier snacks and proposed front-of-pack nutrition labelling rules in India.

Clean-label, digital-first snacking brand Troovy has formalised a new fund raise of Rs 100 crore, in a round led by Fireside Ventures and Sharrp Ventures , twice the amount it raised earlier this year. The snacking brand founded by entrepreneurs Aditya Mukherjee and Mansi Baranwal in 2021, competes with players such as Slurrp Farm, Farmley and phab. The development comes at a time when India is set to introduce front-pack labelling for foods high in sugar, salt and fats. Baranwal, co-founder of Troovy, said: “There is a growing segment that is very conscious about ingredients for whom front-pack-labels will really matter. We're seeing that in our growth numbers as well.” Advt

8 crore) in a Series A round, also led by Fireside Ventures and Sharrp Ventures, with participation from Spring Marketing Capital and Veltis Capital. The company did not disclose the valuation, but estimates suggest it at about Rs 400 crore. The funds from the latest raise will be utilised for expansion of R&D and manufacturing capacity and scaling distribution across quick commerce and offline channels, Baranwal said.


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