Online spend across Asia-Pacific merchants climbed 16 per cent above daily averages during Singles’ Day 2025, driven by department stores and apparel sales. The spike measured transaction processing volumes on 11 November compared to daily averages over the previous seven days.

Department store processing volumes across the region surged 70 per cent during the period, while general retail expanded roughly 20 per cent and clothing transactions gained 16 per cent. Combined volume across those three segments rose nearly 25 per cent in Asia-Pacific, outpacing the 4 per cent increase recorded for identical retail categories in markets outside the region.

Payment flows processed by Checkout.com demonstrate that retail drove the concentrated activity across Asian seller accounts rather than services or digital subscriptions. The data tracks seller settlement regions, isolating domestic and cross-border merchant accounts established within APAC territories.

Clothing retailers operating in the region saw steady gains, matching the wider 16 per cent baseline uplift. The figures show spending stayed focused on physical goods categories, reversing soft pre-holiday volumes reported earlier in November across regional merchant accounts.

The China-born shopping event generated secondary transaction gains for sellers outside its primary Asian heartland. British merchants recorded a 31 per cent gain in general retail, a 23 per cent rise in clothing, and a 37 per cent jump in food and drink spend compared with the prior Tuesday.

Central and Eastern Europe emerged as the fastest-expanding international territory by cardholder volume, generating a 24 per cent spending bump on the day. Individual cardholder transaction volumes advanced 36 per cent in Poland, 30 per cent in Croatia, 26 per cent in the Czech Republic, and 23 per cent each in Slovakia and Lithuania.

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