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Salone del Mobile.Milano Bets on Contract Design Market’s 100B-Euro Potential

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Salone del Mobile.Milano Bets on Contract Design Market’s 100B-Euro Potential

Organizers of the world’s largest high-end design trade show tapped Rem Koolhaas-led David Gianotten / OMA for a new contract-dedicated set to debut at Salone del Mobile.Milano 2027.

MILAN — Organizers of Salone del Mobile.Milano, the world’s biggest high-end design trade show, continue to expand their capacities beyond their traditional role, in order to help small- and medium-sized firms through a tough economy.

When Salone del Mobile.Milano 2027 kicks off April 13 to 18, it will unveil Salone Contract, a new space and platform envisaged to connect companies with a global roster of clients across hospitality, residential, retail and office space, amid the ongoing luxury residential and hospitality boom.

On Tuesday, organizers unveiled a report by global professional services, consultancy and accounting firm PwC that estimated the potential value of the contract furniture, fixtures and equipment at 80 billion to 100 billion euros globally, led by the Americas and residential projects.

4 billion euros. By end use, residential property is the largest segment, valued at about 40 billion to 49 billion euros, followed by offices at 17 billion to 21 billion euros and retail at 15 billion to 18 billion euros, and hospitality at 7 billion to 9 billion euros. Milano and PwC designed to provide businesses with the context, knowledge, data and analytical tools needed to navigate a complex and rapidly evolving market.



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