Salomon released a collaborative sneaker capsule with FP Movement on Monday priced up to $185. The launch accelerates its push to win female consumers across global and Asian markets.

Direct-to-consumer sales to women rose 10 percentage points over the past two years. They now account for roughly 45 percent of direct revenue, according to Amer Sports disclosures.

The capsule reworks Salomon’s XT-6 and XT-Whisper silhouettes in gradient colorways. The XT-6 incorporates pink, mint, and ivory tones with green accents. Meanwhile, the XT-Whisper blends coral, blush, and peach alongside purple and blue details across its SensiFit structure. Pricing runs between $145 and $185 across select Salomon and FP Movement retail stores and e-commerce channels.

Amer Sports has made expanding Salomon’s female audience a core pillar of its revenue strategy. Management outlined the plan during an investor day presentation in September. Targeted product design, specific color palettes, and focused design collaborations are expanding the French label’s footprint beyond its traditional core of male trail runners.

Kristof Cavazzana, vice president of product and experience at Salomon, pointed to multi-season design partnerships like previous work with Sandy Liang as crucial drivers for broadening market reach. The brand uses these capsules to bridge mountain sports heritage with everyday lifestyle demand in major metropolitan centers.

For retailers and multi-brand distributors throughout the Asia-Pacific region, the shift recalibrates shelf space allocation. Salomon has transitioned from a niche technical outdoor label into a mainstream lifestyle competitor. It now challenges established athletic giants for premium display space in top shopping malls across Seoul, Tokyo, and Shanghai.

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