CONNECT WITH US
eCommerce

eCommerce

Remo Ruffini on Moncler’s Evolution Into a Global Luxury Powerhouse

WWD logo

Published on

Add as a preferred source on Google
Remo Ruffini on Moncler’s Evolution Into a Global Luxury Powerhouse

The executive chairman discusses the trajectory of the brand, the recipient of the WWD 2026 Honor for Company of the Year, Public.

He must be one prime teacher, as he has grown Moncler from a dwindling brand that reported sales of around 50 million euros in 2003 into an international powerhouse that is part of a publicly listed group with revenues of 3.13 billion euros in 2025 and 8,000 employees around the world.

Ruffini learned the ropes by venturing into the fashion world with a brand that he invented in the 1980s and called New England, influenced by his fascination with Boston, Martha’s Vineyard and Hyannis Port, “the world of the Kennedys,” he reminisced during an interview at his sprawling Milan office in the new headquarters inaugurated a year ago. Casa Moncler spans over a total area of 829,000 square feet, a six-floor building housing 800 employees; a double-height, 48,400-square-foot showroom with a shed roof, and a surrounding landscaped green.

“The question I have always asked myself is, ‘will I learn something from this person?’” Ruffini said of his industry encounters, asked to comment on his personal trajectory in fashion starting with the New England brand, which he sold in 2001. “I have had a long apprenticeship and I have never forgotten its steps, the good and the bad.”

This practical and hands-on approach continues to forge his strategies, leading to Moncler being the recipient of the WWD 2026 Honor for Public Company of the Year. His MO perfectly reflects the theme of this year’s WWD Apparel and Retail CEO Summit , “The Great Reset,” forging new and innovative ways to speak to the Moncler community while always carefully “protecting the value of the brand,” a statement he reiterated throughout the interview.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.