The all-American duo—a T-shirt and a pair of jeans—is getting its flowers.
The staple pieces will not only be part of The Costume Institute’s Spring 2027 exhibition, “extraORDINARY: Fashion and the Poetics of the Everyday,” they are also the focal point of a new campaign by Re/Done.
On Tuesday, the Los Angeles-based premium denim brand launched “Anatomy of a Fit,” a campaign that spotlights Re/Done’s core denim and tee styles “as the foundation of a well-worn, perfectly curated wardrobe.”
The campaign is a continuation of the brand’s mission to explore the modern American wardrobe. Built around the study of fit, the campaign explores how small differences, from a rise, a neckline to a leg shape and a cropped hem, shape the way the everyday essentials look and feel. Re/Done described it as a “guide to finding the pieces that make a wardrobe feel personal, starting with jeans and a tee.”
The campaign reflects Re/Done’s efforts to establish a foundation of wardrobe essentials, including 10 denim fits across rigid and stretch fabrications in a range of washes, as well as core T-shirt styles. The pieces are meant to complement the brand’s seasonal collections.
Anatomy of a Fit showcases nine of the fits: the Slim Cig, a mid-rise, slim leg in rigid denim; the Pipe, a high-rise straight offered in rigid and comfort stretch fabrics; the Blondie, a mid-rise straight with a 28-inch inseam; the Lean Jean, a low-rise straight leg with a 34-inch inseam; the Laurel, a mid-rise wide leg; the Micro Boot and 70s Bootcut, which offer low and high rise options; and the 90s Loose and Loosie, both rigid relaxed fits with high or low rises.
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