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LA’s Denim Institute and Museum Holds First Auction, Opens Education Enrollment

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LA’s Denim Institute and Museum Holds First Auction, Opens Education Enrollment

The Denim Institute and Museum in Los Angeles is gearing up for its opening in early 2027.

Founded by industry veterans Loren Cronk and Jonny Saven, the facility is envisioned as a “hub for all things denim,” spanning an educational center and a museum focused on denim history. Ahead of the launch, the institute is starting to share some of the activations and learning experiences that will soon be accessible.

The institute is planning a series of monthly vintage denim auctions that will help the nonprofit support its mission. It will partner with collectors around the world to curate sales, with 20 percent of proceeds going to the Denim Museum Foundation. Once the institute is open, the denim pieces up for sale will be on view at the museum for the month of the auction, allowing the public to see pieces and learn about their history and the collectors behind the denim.

This article is one of a series on SJ Denim from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

The campaign is a continuation of the brand’s mission to explore the modern American wardrobe.

Neems launched a new app to make ordering custom jeans seamless from start to finish.

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