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Ralph Lauren’s PoloFest Lands in Tokyo Serving Up a Bonanza for Collectors

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Ralph Lauren’s PoloFest Lands in Tokyo Serving Up a Bonanza for Collectors

The three-day event kicks off the celebrations for the brand’s 60th anniversary next year.

TOKYO — The celebration of Ralph Lauren’s 60th anniversary next year has already begun with the debut of PoloFest in Tokyo.

The three-day event brings together Polo’s top vintage collectors from around the world, leading cultural voices, consumers and fans of the brand to celebrate its timeless style and passionate communities.

Japan’s long history and deep connection to Polo make it the fitting backdrop for the event.

“When I first came here with my father 40 years ago, we met people who were collecting Ralph Lauren,” said David Lauren, chief branding and innovation officer. “They took us to see their collections, and we realized there was a whole subculture here in Japan. There were stores dedicated to buying and selling vintage Ralph Lauren, and we hadn’t realized this entire culture existed.”

“As we started meeting collectors, we discovered they were trading with people in Italy, France, England, Germany, across the United States and really on every continent. Through Japanese collectors, we began meeting people from around the world who were trading Ralph Lauren,” he said.

“We realized that if we could bring everybody together, it would be amazing. We considered New York and London, but we felt there was something special about doing it in Tokyo. It marks our 50th anniversary in Japan, as we approach our 60th global anniversary and it’s also the 20th anniversary of our store in Omotesando.



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