CONNECT WITH US
eCommerce

eCommerce

How prescription skincare brand Musely drove 1,200% affiliate revenue growth

Glossy logo

Published on

Add as a preferred source on Google
How prescription skincare brand Musely drove 1,200% affiliate revenue growth

As consumer shopping journeys become increasingly fragmented across social platforms, search and AI discovery tools, e-commerce brands that rely on siloed channel models may struggle to understand which partners are driving performance.

Traditional affiliate programs, long a mainstay for beauty and fashion brands, operate in silos, where last-click attribution rewards demand-harvesting partners at checkout, rather than the creators and publishers who initiated customer intent. Up to 30%–50% of affiliate spend is misattributed, as unmanaged coupon sites and deal stacks clip revenue already earned. 

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.