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Qualtrics launches Healthcare XM with Press Ganey data

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Qualtrics launches Healthcare XM with Press Ganey data

Qualtrics has introduced Healthcare XM, a healthcare-focused offering on its XM Data & AI Platform, with launch planned for 2027.

The service brings Press Ganey's healthcare data, analytics and benchmarks onto Qualtrics' platform, extending the technology and datasets acquired through its USD $6.75 billion purchase of Press Ganey Forsta earlier this year.

Healthcare XM is aimed at health systems and health plans that want to use patient, member, workforce and safety data more immediately. It is designed to move beyond retrospective measurement by allowing organisations to model possible changes, predict behaviour and trigger action while care or service decisions are still being made.

The launch is one of the clearest product integrations since the acquisition. Press Ganey has long been known for patient experience measurement and healthcare benchmarking, and Qualtrics is now placing that information within a broader experience management platform that also uses artificial intelligence tools.

The product will cover patient experience, member experience, workforce experience, safety and quality, and consumer access and brand issues. It is intended to help healthcare operators track where friction emerges across a care journey or insurance relationship, while identifying patterns linked to missed appointments, staff turnover or safety concerns.

One feature is simulation, which will allow healthcare leaders to test the likely effects of changes such as discharge protocols, staffing models, digital access tools or service-line launches before applying them in live settings.

Another is prediction. Models trained on proprietary datasets will be used to identify individuals or units that may be at risk, including patients who may miss appointments, members who may disenrol, nurses considering leaving and units facing elevated safety risks.


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