Qualtrics has appointed Mike Potter as Chief Technology Officer as it expands its XM Data & AI platform.

Potter will lead platform architecture and engineering, overseeing core infrastructure and the technical integration of a unified architecture. He will also focus on improving technical velocity and system reliability as Qualtrics advances its experience management technology.

The appointment is part of a broader leadership reshaping as Qualtrics positions itself for what it sees as the next phase of the experience management market. The market is shifting beyond collecting feedback and scoring responses toward systems that simulate, predict, and act in real time.

Qualtrics expects synthetic data generation for analytics to grow to nearly USD $10 billion by 2030. It has been building its XM Data & AI platform around data collected over more than two decades, alongside healthcare experience data from Press Ganey covering more than 41,000 facilities.

Potter brings more than 25 years of technical leadership experience. He has held roles at Cognos, IBM, and Qlik, and most recently led Product, Engineering, IT, Data, and Security at Petal, where he worked on healthcare technology products.

During his decade at Qlik, he worked through a period of rapid growth and platform change. At Petal, his responsibilities spanned several functions central to software development and operations, including security and data.

Potter joins Qualtrics with a mandate focused on the systems needed to support larger-scale AI work. That includes integrating architecture across products and ensuring the platform can handle experience data at scale.

"I have spent the better part of my career building platforms at scale, the kind of work that requires deep technical conviction, strong collaboration, and a relentless focus on what customers actually need.

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