The Richemont-owned brand expands its 1870s Rose & Scroll engraving into jacquard knitwear, silk accessories, and cut-glass pieces, plus a monthlong London exhibition opening Thursday.

FROM GUNROOM TO WARDROBE: Purdey, the gunmaker and field-sports clothing brand owned by Richemont, on Thursday unveiled a full lifestyle offering inspired by its historic Rose & Scroll engraving.

Developed in the 1870s by in-house engraver James Lucas, the curvaceous botanical pattern was originally conceived to “soften the face of the metal and prevent glare in the field,” transforming Purdey shotguns from aristocratic hunting tools into art pieces.

The motif has since become one of the most recognizable features in British gunmaking, appearing on every bespoke gun unless a client requests otherwise. Each engraving to this day takes around 120 hours.

“I was fascinated to find that the engraving on the guns initially started as a function; one that came to be considered beautiful because the craftsmen rendering the engraving cared enough to make it so,” said Giles Deacon, creative director at Purdey, who joined the company in 2024.

“It isn’t ornamentation for ornamentation’s sake; it’s a sign of craftsmen doing their job so well it became something else entirely,” added the designer.

Deacon is pushing Rose & Scroll across categories for fall 2026, reinterpreting the botanical pattern into jacquard sweaters, woven scarves, knitted capes, cut glass, pewter flasks and pocket squares.

“We’ve taken the Rose & Scroll off our guns and let it live on silk, silver and cashmere. We’ve not reinvented or redesigned but appropriated and carried forward, and this has been done by experts in their field of making.

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