The row over the future of Poundland intensified over the weekend as the chain’s original co-founder, Steve Smith, publicly appealed to owner Gordon Brothers to accept a rescue deal and avoid what he warned could be a devastating collapse.

Posting on LinkedIn, Smith, who co-founded Poundland with his father in 1990, argued that the discount retailer can still be saved, pointing to like-for-like sales growth of almost 7%. He claimed that, once suppliers and associated businesses are factored in, as many as 30,000 jobs could ultimately be affected if the discount chain falls into administration, urging Gordon Brothers to “do the right thing”.

Last week, Poundland filed a notice of intention to appoint administrators after its owner, US investment firm Gordon Brothers, rejected a solvent offer for the business from Martin Property Group.

Gordon Brothers’ acquisition of Poundland for a nominal £1 from previous owners Pepco in 2025 included a £30m shareholder loan. Critics of the firm’s approach have argued that it rejected Martin Property Group’s offer because it wanted to secure repayment of that loan, rather than accept a deal under which the debt may have been repaid over a longer period.

The notice of intention gives Poundland 10 working days’ protection from creditors while efforts continue to find a rescue solution. Around 600 stores and more than 11,000 jobs are at stake if the retailer enters administration.

Prime Minister Andy Burnham has pledged support for Poundland employees, saying: “We want to see jobs protected. If there was a potential owner to avoid this that hasn’t been accepted, then the Business Secretary and I want to know why that is the case.

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