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Pluckk targets 500 UK stores, eyes 25-30 pc revenue from global markets

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Pluckk targets 500 UK stores, eyes 25-30 pc revenue from global markets

Pluckk targets 500 UK stores, eyes 25-30 pc revenue from global markets

Pluckk is setting its sights on the UK market, aiming to establish itself in 500 stores within the year. The brand intends to broaden its product line to over 50 SKUs across multiple categories to enhance its portfolio. Additionally, expansion plans will target markets in the UAE, Saudi Arabia, and the US, as Pluckk currently enjoys 5-7 percent of its revenue from the UK.

Pluckk , the digital-first clean FMCG brand , is targeting 500 stores across the UK within a year, after entering the market with 17 stores in its first month, as it looks to build international markets into a 25-30 per cent contributor to overall revenue. The company plans to scale its UK presence to 100 stores within three months, with local grocery chains and online marketplaces also in the pipeline. Its UK portfolio is expected to expand to 50-plus SKUs across cold-pressed juices , functional drinks, healthy crisps, snacks, salads and tomato ketchup, among other categories. “This expansion is not just about taking Pluckk to the UK; it is about taking our larger mission global and making clean food a more accessible part of everyday life,” said Pratik Gupta, co-founder and CEO, Pluckk. Advt

The UK is the first step in a wider international expansion strategy, with Pluckk evaluating the UAE, Saudi Arabia and the US, followed by other European markets. The company expects international markets to contribute 25-30 per cent of overall revenue eventually.


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