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Partner sales on Bol continue growing

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Partner sales on Bol continue growing

Dutch online marketplace Bol is not growing as fast as it did last year. Its own sales have stagnated, but sales by partner sellers on the platform continue to grow significantly. Even with fewer partner sellers.

Bol’s parent company, Ahold Delhaize, has not yet released any specific figures regarding Bol this year. Dutch consumers are under financial pressure, as the parent company has now reported for three consecutive quarters: as a result, customers are choosing cheaper products from Bol’s product range more frequently.

In the first two quarters, Ahold Delhaize also pointed to the strong year-over-year comparison, which weighed on Bol’s performance. In its latest quarterly report, the parent company also cited problems with a logistics partner. This refers to the cyberattack on Ceva Logistics, which disrupted deliveries from a distribution center in Waalwijk in August.

Ahold Delhaize does not disclose specific figures for Bol. However, the latest quarterly report does provide insight into the trend in online revenue streams. Third-party online sales from July through September totaled 787 million euros, up 7.9 percent from the third quarter of last year.

As a result, online partner sales exceeded the 773 million euros in ‘other online sales’. This category includes, among other things, Bol’s own online sales and commissions on partner sales, as well as online sales by Etos and Gall & Gall. Growth in this category stalled at 0.7 percent:

Ahold Delhaize reports revenue from online grocery sales (primarily from Albert Heijn) separately.



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