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David Schwimmer Revisits ‘Friends’ Nostalgia in Quince’s ‘The Red Sweater’ Campaign

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David Schwimmer Revisits ‘Friends’ Nostalgia in Quince’s ‘The Red Sweater’ Campaign

The actor stars in Quince’s first celebrity campaign, bringing a ‘90s-inspired twist to its signature cashmere sweater in a new Coulis Red colorway.

The factory-direct luxury essentials player is giving its cashmere sweater a major ‘90s-nostalgic upgrade, launching in a brand new colorway — Coulis Red — alongside the brand’s campaign with David Schwimmer.

“The Red Sweater” is a 60-second film featuring Schwimmer as himself, chasing a string of doppelgängers across New York, each wearing the red cashmere sweater. He chases it across the city, gives up, and in the final moment, the sweater falls from the sky into his lap. “It’s Quince!”

The ad references the “Friends” episode, “The One With the Red Sweater,” which sees the main characters trying to find out who owns the red sweater as that person is likely the father of Rachel Green’s baby. Spoiler: It’s Ross Geller, who was portrayed by Schwimmer.

“I’ve always appreciated things that are really well made, and I don’t think you should have to spend a fortune to get them. That’s what I like about Quince,” Schwimmer said of the partnership. “The quality is genuinely impressive, and the prices are reasonable. I don’t know how they do it. I was buying their clothes long before anyone approached me about doing a campaign, and they were open to collaborating with me on the creative, which made this a pretty easy ‘Yes.’”

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