The space will carry an in-store-only, 10-piece exclusive capsule collection with English heritage luxury brand Burberry.
LONDON – British streetwear brand Palace on Wednesday unveiled its multi-story flagship at 8 Poland Street in London’s West End.
With neighbors including streetwear peers like Aimé Leon Dore, OVO and LFDY and local establishment Vietnamese eatery Banh Mi Keu, the 2,700-square-foot location in Soho will open to the public on Thursday. The brand’s original Brewer Street location closed on Sept. 21.
Palace said the new space draws on its own history and the city’s architectural heritage. It takes cues from the nearby British Museum’s features and the stained glass of British churches, while peppered with archival photographs and references to the brand’s original shop, treated like museum exhibits.
Inside, concrete, steel and oak paneling and parquet flooring set a minimal modern tone, with white walls and P-shaped marble tiles echoing materials used in Palace’s original shop.
The store design also incorporates objects tied to Palace’s past, including a triangle-shaped oak bench and stool, Victoria benches referencing Manor Place, the brand’s experiential space in South London with Nike, and a Rolls-Royce grille from the old Brewer Street store.
A bespoke door handle in the shape of an infinite loop doubles as the brand’s door number while adding another branded touch.
As previously reported, Palace will release a super-limited store-only, 10-piece exclusive capsule collection with English heritage luxury brand Burberry.
Items includes a honey-beige Camden car coat printed with artwork inspired by the British countryside, as well as a cashmere Burberry check scarf featuring Palace branding.
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