Gold dresses, sharp tuxedos and leopard print accents fill a crimson hotel where not everything is quite as it seems.

Dolce & Gabbana has built itself a hotel for the holidays. It is red — and has a bit of a secret.

The house’s holiday 2026 campaign, lensed by Gordon von Steiner, moves through a hotel washed in deep crimson, with gold dresses, black tuxedos and leopard print appearing almost everywhere else. In the accompanying film, a woman in gold walks through the lobby as other guests also make their way through the space, taking phone calls in their rooms, stopping at the front desk, pouring tea and waiting for something — or someone — to happen.

One model stretches across red satin bedding in a bronze-gold sequined slipdress, with a pair of jeweled metallic pumps sitting nearby. Two women pose together in gold evening looks, including a draped dress paired with a chunky necklace and embellished top-handle bag. Sculpted waves and red lipstick keep the whole thing firmly in old-school, Italian glamour territory.

The men stick mostly to black and white. A three-piece tuxedo with satin lapels, a crisp white shirt and black bow tie cuts through all that red and gold.

And then there is the leopard. The print turns up across the accessories, including a delicate tea set, watch bands, a catchall tray and throw pillows.

The campaign lets the hotel hold together almost until the very end. Then the frame widens.

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