Sustainable apparel brand Paka is celebrating its 10th anniversary with an ambitious goal to source nearly all its raw material from natural and plant-based fibers by the end of the decade.
In a post on the company’s website outlining its next chapter, CEO and founder Kris Cody said it is targeting more than 90 percent of the fibers it uses to be either natural or plant-derived by 2035.
To do so, the B Corp-certified company will reduce its use of synthetic materials while increasing its use of other natural and plant-derived fibers such as regenerative pima cotton and hemp, according to a separate press statement.
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This marks the latest evolution of a company whose identity is deeply rooted in alpaca wool, grown in the Andes Mountains in Peru by alpaca farmers called alpaqueros for thousands of years. Over time, the company has expanded into other products like underwear, bras and accessories, which meant sourcing from other sustainable materials.
Paka, however, still has some ways to go before it reaches its target. At its current stage, the company has a portfolio of a little over 70 percent natural and plant-based fiber, Cody said. Not even its flagship product—known as The Hoodie—is made entirely of natural fiber.
“Even our original Hoodie contains 35 percent recycled nylon,” Cody said.
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