The label's much-anticipated collaboration with the quintessential It-girl might be almost sold out, but we found a clever hack for getting the styles still on your wishlist.
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Hot off a provocative, college-coded partnership with Olivia Jade, Reformation is back in the spotlight — this time via a linkup with the It-girl to end all It-girls, Alexa Chung.
At first glance, the co-designed pieces, 30 in total, appear classically romantic in a straightforward way: fool-proof options for nights out, get-togethers with the girls, and holiday soirées. But look closer and you’ll discover that many of the selections are intentionally referential. According to Reformation, the capsule features “everything Alexa, all in the form of original designs and unexpected pairings you’ll wish you’d thought of.”
The slinky satin dresses, velvet-wrapped, jewel-toned dinner jackets, breezy blouses, and lace-lined matching sets channel an aesthetic that has become synonymous with Chung herself: preppy and edgy at once, a ’70s rock-and-roll energy seasoned with dashes of Parisian cool and timeless British tailoring.
If you’ve taken the past few decades to blossom into a full-blown fashion insider, it’s likely that UK-born Chung, now 42, served as a sartorial North Star for you in the mid-2000s. Rising to fame as a co-host for hit British television shows, Chung quickly emerged as a well-recognized media darling. Her “indie sleaze” looks were widely emulated, and she even became the muse of multiple luxury labels before launching an eponymous, ready-to-wear line of her own.
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