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Nike’s Luxe New Air Max 95 Big Bubble Collaboration Is a Love Letter to Italy

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Nike’s Luxe New Air Max 95 Big Bubble Collaboration Is a Love Letter to Italy

Italian retailer One Block Down serves up a premium set of retro Air Max sneakers.

After Nike previewed a black luxe Air Max 95 OG Big Bubble in collaboration with Italian retailer One Block Down in October, a full look at the new group has surfaced along with confirmed release date details.

The four-sneaker One Block Down x Nike Air Max 95 OG Big Bubble Lux collection sees the beloved retro running sneaker get outfitted in full premium leather uppers in colorways inspired by the retailer’s Italian roots. Included in the range is the previously seen black colorway alongside three styles in green, white and red that will be exclusive to One Block Down.

According to the retailer, the set was inspired by the original Air Max 95 Lux from 2001, a premium Italian-made iteration which was released alongside other Lux models including the Air Force 1 and Air Trainer SC High. The theme was also revisited by Supreme in 2019 with a three-sneaker set in black, blue and red colorways.

While previous Air Max 95 Lux styles featured made-in-Italy production, One Block Down has clarified that the latest collaboration features leather that is prepared and finished in Italy, with the sneaker assembly taking place in Vietnam. The group’s white, red and green colorways feature digitally printed tonal gradient fades with unique variances from pair to pair, while the black style features a fully blacked-out design.

In addition to the footwear, One Block Down designed a range of soccer-inspired apparel including a technical jacket, woven trousers, training T-shirt and skull caps.


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