Nike Inc will open a corporate campus in Bengaluru by fiscal 2028. The facility will centralise operations across its Nike, Jordan and Converse brands in India.

This build forms part of a global restructuring plan called Pace. The plan reconfigures the company into three geographic divisions and eliminates corporate roles starting in calendar year 2027.

Full-time employees in India will transition to the Bengaluru campus in phases. The sportswear maker has not named the exact real estate site in the city, but plans to disclose the location in calendar year 2027. It will house operational, design and supply support teams servicing both the domestic Indian market and global production networks.

Regional leadership is also shifting. Nike is merging Asia Pacific and Greater China into a single reporting segment called APGC, placing its executive leadership team in Singapore. Staff handling those functions from group headquarters in Beaverton, Oregon, will transfer to Singapore by fiscal 2028.

Under the new structure, three units make up the business: the Americas, APGC, and EMEA. Consolidating Greater China and Asia Pacific under Singapore ends years of running China as a standalone reporting segment. The setup gives leadership a single management layer across Southeast Asian factories, fast-growing Indian retail markets, and the volatile Chinese consumer sector.

For sportswear rivals, southern India has become an increasingly crowded battleground. German competitors Adidas and Puma expanded their franchise store networks and sourcing footprints across tier-one and tier-two Indian cities over the past three years. Operating a proprietary campus gives Nike direct control over product customization, vendor coordination and local merchandising rather than relying on decentralized regional desks.

Source link