CONNECT WITH US
eCommerce

eCommerce

Newegg adds Google UCP checkout integration

Digital Commerce 360 logo

Published on

Add as a preferred source on Google
Newegg adds Google UCP checkout integration

Newegg Commerce Inc. expanded its participation in agentic commerce channels, announcing that it has integrated Google’s Universal Commerce Protocol (UCP) for online checkout.

The consumer electronics retailer follows other big names, including Wayfair, Walmart, Macy’s and other merchants, that have supported UCP since Google formally launched it in January. The move means that Newegg-sold products will be purchasable within Google’s AI Mode, Google Search and Gemini experiences.

Newegg is No. 86 in the Top 1000 Database. The market research tool ranks North America’s largest online retailers by their annual ecommerce sales and more.

Newegg is also No. 429 in Digital Commerce 360’s AI Commerce Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.

“AI is changing how the world buys technology, and Newegg intends to be at the forefront of that change,” said Montaque Hou, chief information officer at Newegg. “We moved early to make our catalog shoppable inside AI experiences, and integrating Universal Commerce Protocol powered checkout across Google brings that vision to life in one of the most widely used platforms in the world.”

By integrating UCP, which Google co-developed with retailers and commerce platforms including Etsy, Shopify, Target, Walmart and Wayfair, Newegg remains the merchant of record while providing Google with product catalog data used in AI-powered shopping experiences.

“Wherever someone asks an AI what to buy, we want Newegg ready to answer,” Hou stated.

Use of Google’s UCP follows other AI-related pushes for Newegg over the past year.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.