Net-a-porter has appointed Devina Foley president, Americas. In her new role she will lead the company’s U.S. business, overseeing its strategy and operations and further strengthening Net-a-porter’s position in one of its most important markets.

Foley, who succeeds Jeffrey Trosch, reports to Heather Kaminetsky, chief executive officer of Net-a-porter. Foley is based in New York. Kaminetsky divides her time between the company’s London headquarters and New York.

Foley brings more than 20 years of experience across retail, merchandising and e-commerce to the role. She has led teams through periods of transformation at both start-ups and billion-dollar companies. Among her roles have been chief merchandising and product officer of Camp, chief product officer of Rockets of Awesome, chief merchandising officer of Bandier, vice president of merchandising, women’s apparel at Gilt.com and director/merchandise manager at Old Navy.

“Devina brings an impressive breadth of experience and a proven track record of driving growth and leading businesses through transformation,” said Kaminetsky. “Her leadership and expertise will be invaluable as we continue to strengthen and grow Net-a-porter’s business in the U.S.”

Foley said, “I am thrilled to join Net-a-porter, a brand that has long been at the forefront of luxury fashion and innovation. I look forward to working with Heather and the team to build on the brand’s strong foundation and shape its next chapter in the U.S.”

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