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Microsoft and PC vendors drop the Copilot+ PC label that didn't made sense

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Microsoft and PC vendors drop the Copilot+ PC label that didn't made sense

If you've questioned why Microsoft has insisted on branding computers as Copilot+ PCs, you're not alone. Microsoft and Qualcomm have acknowledged that they and their PC partners are dropping the label from their systems.

Microsoft Surface Corporate Vice President Brett Ostrum tells Windows Central in an interview that the company's newer Surface computers "are not called Copilot+ PCs" even though.they "meet all the requirements" for the badging. The firm still backs putting "AI on the edge" (that is, local computing), he adds.

Qualcomm's compute Senior Vice President, Kedar Kondap, says Copilot+ PC was meant to set a "certain bar and metric" for AI capability and that vendors can offer that experience "probably without just using terminology now."

The initiative launched in 2024 in a bid to promote Copilot and spur Windows PC sales. It required a neural processing unit (NPU) capable of 40 trillion operations per second (TOPS), at least 16GB of RAM, and a minimum 256GB of storage. Many computers ship with dedicated Copilot keys.

However, PC makers have gradually stopped using the branding, particularly n recent months. While HP, Lenovo, and other major vendors still identify systems as Copilot+ PCs, others are shying away. None of the first RTX Spark PCs carry that identification even though they far exceed the requirements.

The Microsoft and Qualcomm executives didn't directly explain why you see fewer computers labeled as Copilot+ PCs. It might be a combination of advancing technology, Copilot's rough reception, and the backlash against AI.

Microsoft has allowed all Windows 11 user to dump AP-powered Copilot virtual assistant


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