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Max Mara Fashion Group Introduces New Brand, For Mondays and More

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Max Mara Fashion Group Introduces New Brand, For Mondays and More

The M-M For Mondays and More contemporary label is built around the everyday wardrobe, based on the concepts of minimalism, movement and modularity.

MILAN — Max Mara Fashion Group is adding a new brand to its extensive portfolio, which already comprises the likes of Max Mara, Sportmax and Pennyblack.

The company has quietly introduced M-M For Mondays and More, a contemporary label built around an everyday wardrobe and hinged on the concepts of minimalism, movement and modularity.

Designed by an in-house team, the brand centers on clean silhouettes, comfortable fit and overall versatility as it was “created to answer the real needs of women’s everyday life through an essential, functional and contemporary aesthetic,” according to the company.

The goal is to offer pieces that put function at the forefront and make the act of getting dressed simpler, starting from fabrics that are both easy to wear and care for. Hence the focus on jersey and knitwear to craft the brand’s six core product categories, which span from sweatshirts and tops to dresses and pants.

Priced between 160 euros for shirts and 400 euros for outerwear, the brand has already secured distribution in more than 50 countries across Europe, Asia and the Americas via online retailers, a selected network of multibrand destinations and department stores such as Rinascente, Harrods, Breuninger and Harvey Nichols, in addition to its own online store.

The digital push will be central to the brand’s strategy. In addition to dedicated accounts on platforms such as Instagram, Facebook, TikTok and Pinterest, the label also landed on Substack.


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