The designer known for her laid-back urban cool and embrace of London's diverse communities, will take over from Pierpaolo Piccioli, whose has left the Kering-owned brand.

LONDON – Martine Rose, who worked closely with Demna during his decade at Balenciaga, is returning to the fashion house as creative director, Kering said Friday. The announcement comes in the wake of Pierpaolo Piccioli’s exit after less than 18 months on the job.

Kering said the Rose’s appointment “marks a new chapter” in the evolution of the house, adding that she “brings a deep understanding of the house’s creative identity to her own singular vision of contemporary culture.” Rose will be based in Paris, and take up her role on Nov. 16.

The designer said it was a privilege to be appointed creative director of Balenciaga, “a house with an extraordinary heritage and a fearless creative spirit. Balenciaga has been shaped by remarkable creative talents before me. I am committed to honoring this legacy and look forward to creating the next chapter in this rich and beautiful story.”

Luca de Meo, CEO of Kering, described Balenciaga as a “house of radical creativity, challenging conventions and redefining the boundaries of fashion,” adding that Rose “embodies this spirit with a fresh, fearless and deeply contemporary vision. Her connection to the new generation and her instinctive understanding of culture bring a new dimension to the house. Her appointment reflects our ambition to keep Balenciaga at the forefront of innovation, creativity and culture.”

Gianfranco Gianangeli, president and CEO of Balenciaga, called Rose “an extraordinary creative talent with a bold and highly distinctive vision.

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